From humble beginnings and big dreams to the National stage and even bigger impact – our story has always been about kids and sport. We began as a program of Sport BC, with a goal to help families overcome the prohibitive cost of sport. Since then we’ve expanded across Canada, giving tens of thousands of kids each year the opportunity to participate in organized sport.
Athletics 4 Kids
Our Mission: To ensure all BC children, regardless of socioeconomic status, can participate in organized sport by providing families with financial assistance.
Our Goal: A4K’s overarching goal is to be there to assist any B.C. child in their dream of playing amateur sports. We want all kids to have the opportunity to play
Canadian Tire Jumpstart
Sport has the power to unite communities and the nation – the spark we’ll need more than ever post-pandemic. In its absence, the importance of sport and play has become more apparent than ever. But with ongoing stoppages, the organizations that Canadian kids rely on are more at risk than ever before.
In the final months of 2020, we helped nearly 700 organizations, impacting over 70,000 kids from coast-to-coast-to-coast. Thanks to a generous gift of $12 million from Canadian Tire Corporation to our Sport Relief Fund, we are able to continue to provide much needed financial support to sport organizations to help build back sport and play through 2021.
Premier Soccer Academy
Premier Academy offers subsidization opportunities to families/athletes that qualify under our specific guidelines. The family/athlete must be passionate, committed, hardworking, & have a great attitude, ability and attendance!
Premier Academy offers financial assistance for families that can show and prove that are in need for financial assistance. The athlete has to “check off” criteria such as: strong attitude, ability, commitment, attendance to training/games, family support and love for the game!